Should I renew my trademark or should I file a new trademark registration request?

One of the biggest mistakes that may be done in connection to intellectual property protection is not to renew a trademark protection but file a new registration request.

Most probably, in the last 10 years from the first filing, some similar trademarks were filed, to which your prior registration was opposable.

Meanwhile, if your first trademark was not extended, their trademarks will be opposable to yours.

Taking into consideration that in the last 10 years the importance of protection of intellectual property considerably increased, and there are much more trademark filings, there are much bigger chances to have an opposition from the office of registration or directly frtom the owners of a previous similar or identical trademark.

Even if you want to change the design of your trademark, we advice you to extend the protection of the first one, as you may find yourself in the situation described above.

For the same reason, in case that your company has name which is identical to your registered trademark, we advice you not to change the company name, as it represents a prior intellectual property right, that may save your trademark and your business in some cases.